Insights & Updates

News & Stories

Ideas, perspectives, and milestones from Etamor — on the future of Indian cities, the practice of urban planning, and the journey of building a consultancy from the ground up.

All stories

Ideas that build cities.

Urban Planning
Lucknow's drainage crisis — what district-level planning can fix

Monsoon flooding in Krishna Nagar and surrounding neighbourhoods reveals a systemic failure of piecemeal infrastructure upgrades. A district master plan would look very different.

May 2026 · 6 min read
Technology
Digital twins in Indian cities — opportunity and obstacle

Real-time city models can transform how planners understand traffic, flooding, and energy use. But building them on legacy data infrastructure requires a new approach.

April 2026 · 5 min read
Etamor Update
Etamor is forming — what our founding stage looks like

A founding consultancy is not a startup in the conventional sense. Here's how we're thinking about building expertise-first, culture-first, and mission-first from day one.

March 2026 · 4 min read
Insight
Heritage districts and modernity — a false choice

Lucknow's Chowk, Hyderabad's Charminar surroundings, Delhi's Shahjahanabad — these areas are treated as frozen in time or cleared for development. Neither is right.

February 2026 · 7 min read
Urban Planning
What a 30-year transport plan actually means for a living district

Long-range transport modelling sounds abstract. In practice, it determines whether a neighbourhood gets a metro station, a grade separator, or is cut off by a flyover.

January 2026 · 6 min read
Insight
The economics of urban beauty — why aesthetics are infrastructure

Beautiful public spaces are not luxury add-ons — they drive tourism, increase property values, reduce crime, and raise civic participation. The numbers make the case.

December 2025 · 5 min read

Stay close to the work.

Occasional essays, project updates, and perspectives on Indian urbanism. No noise.

Reach Us
Office Address
561/560, New Sindhu Nagar, Krishna Nagar,
Lucknow, Uttar Pradesh, India — 226023
Telephone